Magazine B is an ad-less monthly publication that introduces one well-balanced brand per issue, unearthed from around the globe. B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

This issue features Maison Kitsuné: Beginning in Paris, France, in 2002, Maison Kitsuné has taken steps to broaden its repertoire, encompassing a sharp-eared music label spotlighting up-and-coming musicians, a fashion house known for its exquisite interpretation of the “preppy look,” and a café chain embodying the brand’s spirit. Even after growing into a global brand commanding an international fandom, Maison Kitsuné continues to stride into new territories of fashion and lifestyle, flexibly shifting its shape just like its namesake, the mythical Japanese fox.

South Korea; 170x240mm; 145 pages