Magazine F #1
Magazine F is a food documentary magazine cocreated by B and Baemin, a Korean food delivery unicorn startup. Each issue introduces one ingredient that has had a significant impact on the table around the world, with particular focus on how everyday ingredients are produced, how they are used from region to region, what the economic impact is, and how chefs handle each ingredient. In short, F encompasses the past, the present, and the future of food culture.
This issue is all about salt: Salt is an essential ingredient, a compound of sodium and chlorine, that has enabled people to go on and has had a wide impact on society, culture, economy, and of course, people’s lifestyle. The first city ever built by Homo sapiens was located close to the Dead Sea where high-saline water yielded salt easily. In the ancient times, people waged war against each other scrambling for salt. It also contributed to the development of traditional foods around the world, such as jamón, tsukemono, and kimchi, used as the catalyst to preserve them for a long time. For thousands of years, salt has played a critical role in all kitchens around the world to enhance the favor, and it now stands as a symbol in itself on people’s table.
Seoul, South Korea; 170mm x 240mm; 132 pages