Lost in Translation
Lost in Translation is a bilingual zine that pairs English and French expressions that just don’t translate cleanly. Each spread dives into literal meanings, strange metaphors, and graphic experiments, highlighting how language can be poetic, awkward, or just plain weird. Miscommunication never looked so good.
About the maker: Izzy Poirier is a multidisciplinary brand designer and strategist with a BFA in fine arts and certification in brand architecture. Her work blends conceptual thinking, creative instinct, and audience insight to build brand systems that are layered, intentional, and built for connection. She doesn’t go for generic. Every project is a collaboration between structure, story, strategy, and feeling. Known for building brands that bring people together and carry weight, her work is rooted in community and built to cut through noise without losing depth.
Website: https://www.izzypoirier.com/
By Izzy Poirier; April 2025; 114.3x228.6mm; pages; Zine Shine 2025