Magazine B is an ad-less monthly publication that introduces one well-balanced brand per issue, unearthed from around the globe. B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Helvetica was born in 1957 at the Haas Type Foundry in Munzenstein, Switzerland. Reflecting the practicality required by society in the 1950s, it was created as a typeface that is faithful to function rather than decorative, and is widely used from the public design of the country to the digital interface of today's Apple products. Based on this symbolism, Helvetica is recognized as a design icon and a brand beyond the typeface.

Seoul, South Korea; 170mm x 240mm; 124 pages