• Magazine B #79

Magazine B

Magazine B #79

Regular price $30.00

Magazine B is an ad-less monthly publication that introduces one well-balanced brand per issue, unearthed from around the globe. not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

This issue features Mini: In 1959, the release of the Mini came as a welcome answer to the British fuel shortage and economic hardship that ensued shortly after the Suez Crisis. Created by engineer Alec Issigonis, who aimed to produce a compact car with greater fuel efficiency, Mini is reputed for the recognizable design that made it a world-class cultural icon in the UK among target groups crossing gender, age, and socioeconomic class lines. Since its merger with BMW in 1994, Mini has maintained its position in the premium compact car market, all while strengthening its fervent fanbase with innovations that carry on the Mini tradition, discovering even more paths that will lead to a bright, urban life.

South Korea; 170x240mm; 144 pages