Magazine B #94, Barbour

Magazine B is an ad-less monthly publication that introduces one well-balanced brand per issue, unearthed from around the globe. B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

This issue features Barbour: A clothing brand founded in 1894 by John Barbour in South Shields, England. It first made oilskin workwear, which are practical garments that protect the body against the fluctuating weather. Since the introduction of the brand’s functional iconic waxed cotton jackets—the Bedale, the Beaufort, and the Border—the Barbour wax jacket became the center of a culture for collecting vintage garments, customizing and rewaxing in the general population. Now in its fifth generation as a family-run business, Barbour has grown into a lifestyle brand that adjusts to the needs of the times and the changing styles in addition to making its offerings more accessible to each rising generation through collaborations with diverse fashion brands.

South Korea; 170x240mm; 168 pages