Magazine B #36, NARS

Magazine B is an ad-less monthly publication that introduces one well-balanced brand per issue, unearthed from around the globe. B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

This issue features Nars: The cosmetic brand Nars was founded in 1996 in New York by French makeup artist François Nars. At launch, the brand offered only 12 shades of lipstick, but the inimitable colors offered were an early demonstration of the brand’s strengths. Nars was also among the first to make unconventional choices of models for commercial beauty campaigns, boldly suggesting a new idea of feminine beauty.

Seoul, South Korea; 170mm x 240mm; 132 pages