Magazine B #93, Balvenie

Magazine B is an ad-less monthly publication that introduces one well-balanced brand per issue, unearthed from around the globe. B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

This issue features Balvenie: A single malt whisky brand based in Speyside, Scotland. Founded in 1892 by William Grant, the brand’s philosophy rests on a 130-year-old manufacturing process that values manual processes and the use of technology to augment human skills. The Balvenie malt master David Stewart developed the first cask finishing technique to age whisky in two different oak barrels—evidence of the brand’s ability to stay on the cutting edge while honoring its heritage. This experiment brought about one of the most-talked about single malt whiskies today: the DoubleWood 12 Year Old. Even in modern times when profit margins and efficiency are critical for businesses, The Balvenie continues with its balance of tradition and innovation to create unique offerings in the whisky market.

South Korea; 170x240mm; 160 pages