Magazine B #65
Magazine B is an ad-less monthly publication that introduces one well-balanced brand per issue, unearthed from around the globe. B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
This issue feature Le Labo: As much as the name suggests, Le Labo, which means “the laboratory” in French, is a cult perfume brand that takes its inspiration from the various goings-on of a perfumer’s lab. They pay special attention to the experience surrounding their perfumes, hand-blending and bottling each perfume in-store, labeling each with a created date and location, and allowing the customers to inscribe names or personal messages on the labels.
Seoul, South Korea; 170mm x 240mm; 132 pages