The Agency of Research and Creation
On the Condition of Experiences
A pocket sized book arguing that conditions of exposure— environments, systems, social structures, and time— shape how experiences are felt and remembered, rather than intention or design. Brand experience strategists Annie Chou and Robert Joel Cortez draw from phenomenology, design theory, cultural analysis, and decades of experience to craft this disciplined set of propositions. On the Condition of Experiences is for designers, strategists, educators, and leaders seeking focused and thought provoking insight as to how people actually encounter the world
Canada, 16x11cm, 62 pages, ARC, (The Agency of Research and Creation), 2026